After being approached to redesign the basketball court, we spoke to Buckhorn School about how a cohesive brand identity could set the athletics department apart. Rather than piggy-backing on collegiate programs branding, this brand is uniquely Buckhorns.

When creating the mark, we studied the history of Buckhorn School and Witherspoon College, drew from logos, wordmarks and colors used throughout the school’s history. We decided on a solid “B” as the anchor for the programs new identity, as we wanted the name Buckhorn in the forefront.